BA Honours Advertising, PR and Branding
Undergraduate Programs
3 Years
188,946 AED
Middlesex University’s dynamic and AI-integrated Advertising, PR, and Branding programme is designed to keep pace with the rapidly evolving business and technology landscape. Developed in collaboration with industry leaders and accredited by the International Advertising Association (IAA), this degree equips students with the skills, experiences, and professional connections needed to thrive in this fast-moving industry.
The programme embraces the new ways audiences consume, create, and share content in the digital era, emphasizing the critical role of branding in advertising and public relations. The curriculum is tailored to meet the growing demand for graduates skilled in both traditional and digital data analysis while fostering the ethical and critical use of emerging technologies—especially in an era of increasing disinformation.
Students will develop critical thinking and advanced communication skills, gain hands-on experience in multiplatform content creation, explore the use of generative artificial intelligence, and apply innovative problem-solving approaches to some of the world’s most pressing communications challenges.
Master the Full Spectrum of Modern Communication
This cutting-edge programme delves into a wide spectrum of subjects and practices within advertising, PR, and branding—from creative advertising and promotional video production to social media PR and place branding. Students will explore the traditional distinctions between paid, earned, and owned media, while also examining how brand communications are reshaping the modern media landscape. Through a blend of theory and hands-on practice, this course prepares graduates to navigate and innovate within the evolving world of marketing and communication.
Experience Dubai’s Only Integrated Advertising, PR & Branding Degree
This is the only degree in Dubai that seamlessly integrates advertising, public relations, and branding into a single, comprehensive programme. It offers students a well-rounded education, equipping them with the knowledge and skills needed to excel in these interconnected industries. By bridging the gaps between these disciplines, the programme prepares graduates to navigate the evolving landscape of strategic communication, media, and brand management with confidence and expertise.
Gain Real-World Experience Through Industry Connections
This degree places a strong emphasis on industry engagement, offering students valuable real-world experience through work placements, live briefs from industry partners, networking events, and guest lectures from professionals. These opportunities provide practical insights and hands-on learning, ensuring that Middlesex graduates gain a competitive edge in the job market, both in the MENA region and globally.
Learn From Industry Professionals and Agency Experts
The programme is taught by highly experienced faculty members who have worked in leading advertising agencies, PR firms, and corporate communications roles. Their industry expertise ensures that students receive practical, up-to-date knowledge and insights, preparing them for the real-world challenges of the advertising, PR, and branding industries.
Explore The Best University Options For This Course
Middlesex University Dubai
Dubai,UAE
Middlesex University was founded in 1992 and has built a strong international reputation for academic quality, consistently producing graduates who are highly sought after by employers. The Dubai ....
Universities in the UAE
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